The virtues of Vice: How this one-time punk magazine was transformed into media giant

By Jane Martinson, The Guardian It’s a hit with the millennial generation and predicts revenue of $1bn this year, so what can young company teach its rivals? In a break from making millions as the world’s richest ad man, Sir Martin Sorrell was asked how best to understand the new…

Read more > http://politicalrift.com/the-virtues-of-vice-how-this-one-time-punk-magazine-was-transformed-into-media-giant

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